It's Tas' birthday but she has a present for you - results from a LinkedIn demographic change...and the numbers are messy.



We break down the “straight white male” profile switch, the 16–18x impression spike ChatGPT claims, why Tim won’t trust a single line without a Google Sheet, and whether the lift came from demographics, better content, or one 85K-view outlier post boosted by Chris Walker.

 

Then we zoom out into the wider B2B circus:



• A Reddit marketing thread showing exactly how NOT to use Reddit unless you enjoy getting shredded in the comments.

• A product manager with 500+ applications and zero callbacks now filing legal data requests to every company’s ATS. 

• The debate on cold calling on Christmas Day and why Tim thinks you should
• Tas takes on Closed/Won by herself with a special message 



If you care about how LinkedIn demographic settings, platform norms, and shady tactics shape reach, trust, and revenue in B2B, this episode pulls the curtain back and shows what’s really happening.



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 Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41

Tas Bober – linkedin.com/in/tasbober



 Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.



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Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.



Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.



Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.



Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.
 
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I’m Sahil, CEO of Spiralize, the company that captures winning A/B tests from 78,000 websites. So yeah, we’ve seen what actually works.
 
This February, I’m teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Tas Bober, and Alina Vandenberghe to host Above the Fold - a workshop-style event designed to help you build a better website. No keynotes.
 
No panels. Just hands-on, practical sessions you can actually use. And one more thing…
 
We’re skipping the useless conference swag. No stress balls, no XXL shirts, no USB drives from 2008. Instead, we’re donating that budget to charity AND giving you something better: real takeaways that don’t end up in a landfill.
 
Join us in February. Get the details at spiralyze.com/abovethefold



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Also, special thanks to our friends at Vector — the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.



Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)



Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.



--


I’m Sahil, CEO of Spiralize, the company that captures winning A/B tests from 78,000 websites. So yeah, we’ve seen what actually works.

This February, I’m teaming up with folks like Anthony Pierri, Jess Cook, Rob Kaminski, Tas Bober, and Alina Vandenberghe to host Above the Fold - a workshop-style event designed to help you build a better website.


No keynotes. No panels. Just hands-on, practical sessions you can actually use.
And one more thing…


We’re skipping the useless conference swag.
No stress balls, no XXL shirts, no USB drives from 2008.
Instead, we’re donating that budget to charity AND giving you something better: real takeaways that don’t end up in a landfill.


Join us in February.
Get the details at spiralyze.com/abovethefold.